This video series will teach you how to use Pay Per Click engines such as Google Adwords to drive targeted traffic to your website. This series covers the information you need to get a successful campaign rolling.
- PPC Video Series – Introduction – Video 1
This video is the introduction to this video series about Pay Per Click Marketing (aka PPC) which is a method of advertising where you pay for ads only when users actually click them to visit your website.
- PPC Video Series – Advantages of PPC – Video 2
This video will discuss the advantages of choosing PPC over other marketing methods for your website.
- PPC Video Series – PPC Pitfalls – Video 3
This video discusses some need-to-know aspects of PPC to keep you out of trouble with PPC, specifically spending more than you want to.
- PPC Video Series – PPC Networks – Video 4
This video will discuss the primary PPC networks that you can use when starting out in your pay per click campaigns.
- PPC Video Series – Other PPC Networks – Video 5
This video discusses other PPC networks that handle niche markets or just have less traffic but can provide some good results.
- PPC Video Series – The Power of PPC – Video 6
This video discusses all the uses of PPC to show just how powerful it can be to drive revenue through your website.
- PPC Video Series – Setup Google Adwords – Video 7
This video walks through the process of signing up for Google Adwords. Please note: The Adwords interface was changed shortly after this video was created so some of the screens will not look the same, but the process is very similar.
- PPC Video Series – Using Adwords – Video 8
This video goes into more detail on the Google Adwords interface to help you understand where to find your data and review it.
- PPC Video Series – Create A Campaign – Video 9
This video will walk you through the process of creating your first Adwords campaign so you can hit the ground running.
- PPC Video Series – Creating Your Ads – Video 10
This video details the process of creating your first Adwords campaign ad.
- PPC Video Series – Ad Copy Limits – Video 11
This video discusses the limitations that Google places on what you can put in your ads. Make sure you know this to keep your account from getting banned.
- PPC Video Series – Google Ad Scoring – Video 12
This video will cover what Google ad scoring is and how it effects your campaigns.
- PPC Video Series – Choosing Keywords – Video 13
This video walks you through keyword selection for your campaigns.
- PPC Video Series – Estimating Traffic – Video 14
This video demonstrates use of Google Traffic Estimator tool to understand the potential traffic and costs of your campaign.
- PPC Video Series – Keyword Match Types – Video 15
For your campaigns to succeed you will need to understand keyword match types and how to choose them effectively. This video will explain this concept clearly.
- PPC Video Series – Negative Keywords – Video 16
This video will discuss the importance of negative keywords and how they can help you laser-tune your campaigns.
- PPC Video Series – Budgets & Bids – Video 17
This video walks through how to set your budget and bids for individual keywords.
- PPC Video Series – Ad Groups – Video 18
This video explains what ad groups are and why you would use them.
- PPC Video Series – Content Network – Video 19
This video will introduce you to the Google Content Network. While it will not cover everything you need to know about the content network you will get an understanding how to plan for it.
- PPC Video Series – Tracking Conversions – Video 20
This video will walk you through how to setup your tracking code to use for conversion tracking so you can understand where your campaigns are working and where they aren’t.
- PPC Video Series – Adjusting Campaigns – Video 21
This video will discuss what to review in order to make good adjustments to your campaigns to keep them profitable.
- PPC Video Series – Details: Find Buying Customers – Video 22
This video will discuss the difference between browsers and buyers and how to structure your campaigns for the right one.
- PPC Video Series – Strong Ad Copy – Video 23
This video will provide some tips on writing ad copy that will get you clicks and sales.
- PPC Video Series – Using Secondary PPC Networks – Video 24
This video will review the secondary PPC networks and why you should consider using them.
- PPC Video Series – Conclusion – Video 25
This video is a series wrap-up about Pay Per Click.